However, standing out in a cluttered marketplace is one of the biggest challenges that executives face at the moment. Without the visibility, their businesses struggle to attract customers and generate growth.
“Our competitors sell a similar product but at a lower price. Our products are better but customers go for the lower price. We cannot afford to cut our prices and lose profitability.”
“We are a family business. Our competitors are big corporations. We do not have their marketing budget to support our brand. We need to differentiate from them to attract customers.”
“Our products are a commodity. We have invested in innovation but competitors are quick to copy. We tried to upgrade our communication but it didn’t work as expected. We need to totally re-think our brand.”
A 5 step method for re-designing your brand, to create greater differentiation, become more visible and generate growth.
What the Magic Pencil team has to say after a BRANDSHINE workshop.
“We are a family own company and we often compete with big corporations on the global market. We wanted to have clarity on what makes us different and how we can break through a commoditised industry. In a one day BRANDSHINE workshop (…)”
Nicolas Gehring ,Vice Chairmain