Discover Your Potential To Stand Out

Introducing the first test that helps you measure your brand’s Differentiation Score.

Use it to increase your ability to stand out in a crowded marketplace.

Provides you with more clarity on where your brand or business is in terms of its ability to differentiate and therefore to attract more customers

Helps you identify the specific gaps related to your business ability to build a differentiated brand, thus giving you clarity on which actions to take

Almost 20 pages of actions you could take to create greater differentiation and mistake to avoid that could cost you millions in me-to products and ineffective communication.

Quick

There are 25 questions with a traffic light scoring system that you can answer in less than 10 minutes

Clarity of Action

The report includes specific actions you can take to improve your current score.

Unlimited Access

The Brand Differentiation Scorecard comes in PDF format and you can re-use it as many times as you want e.g. if you have several brands or during your next year assessment.

“The test will measure you against the 5 key dimensions required to successfully build a different-by-design brand”

1. CONNECT WITH TARGET

Understand your Dream Customers and the ability to add value to them in a highly meaningful way.

2. DIFFERENTIATE FROM COMPETITORS

Use your knowledge of competitors to identify white spots and break with the industry patterns.

3. LEVERAGE BRAND STRENGTHS

Identify or create the strengths that offer your brand a competitive advantage and help you differentiate meaningfully.

4. CRAFT BIG IDEA STATEMENT

Articulate in one actionable statement how you are different and why customers will buy from you and not from competition.

5. ACTIVATE BIG IDEA STATEMENT

Build a detailed action plan to leverage your differentiation in communications, sales, innovation and customer service.