Discover your Differentiation Score

and increase your ability to stand out in a crowded marketplace.


We are leading Brand Strategy Agency specialised in Brand Differentiation.

Typically, our clients are medium size companies with B2B or B2C brands operating at regional or global level. One of their biggest challenge is the intense competition in the marketplace. They are looking for ways to differentiate themselves from competitors and become more visible – with the aim to attract more customers and grow the business.

We offer coaching and programs to equip marketing and general management executives with the knowledge and tools needed to build a differentiated brand, the foundation for competing in a crowded marketplace.



Build a different-by-design brand by applying our BRANDSHINE method. 6 weeks with dedicated coaching, hands-on workshops and frequent check-ins. Gain clarity on what and how to communicate and innovate to stand out in a cluttered marketplace.

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Equip your marketing and commercial teams with the tools and knowledge to build a differentiated brand that is visible and attracts customers. In-house and group trainings using the principles of the BRANDSHINE method.

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Our Clients Say

“In a competitive market, we wanted to have more clarity on how we can communicate in a focused and impactful way, without spending a lot of budget.  The outcomes of the project were beyond expectations (…)”

Pascale Boyer, Marketing Director
Debiopharm Biopharmaceutical

“We are a family own company and we often compete with big corporations on the global market. We wanted to have clarity on what makes us different and how we can break through a commoditised industry. In a one day BRANDSHINE workshop, we moved from 20% to 80% clarity on who we are, what we want to communicate and where we should be focusing on (…)”

Nicolas Gehring, Vice Chairmain
Produits Dentaires Dental Products

“This was fantastic! Thank you Ioana. Before BRANDSHINE I had zero clarity on how to differentiate the agency, where to focus and how to grow the business. After 2 workshops I increased to 70% clarity and, most importantly, I see the team excited to evolve. This was truly transformational.”

Fredrik Karlström, Managing Director
Magic Pencil Communication Agency

Listen to Fredrik Karlström talking about his experience with BRANDSHINE

Have a look at Ioana’s ‘Increase Business Visibility Worskshop’ at Executives International

Fast Forward in action

Nestlé HQ

United for Healthier Kids is a region-wide movement to help parents raise healthier & happier kids. Nestlé, in partnership with local governments and other companies, want to encourage healthy eating, drinking and lifestyle habits for children aged 4-12 years.

I am delighted to have been able to support this initiative – here, facilitating a one day workshop with representatives from various countries, agencies and public institutions.


KBA-NotaSys has been at the forefront of their industry for sixty years. Most of the banknotes we have in our wallets are printed on their machines.

Here, during one of the BRANDSHINE worshops with the team from Marketing, Sales, After Service and Production and Magic Pencil, their communication agency, all working together to define what the brand stands for and how to bring that differentiation to life.

Magic Pencil

Moving from a generic creative agency to a different-by-design brand is not for the faint-hearted. Here, an impromptu celebration at the end of an intense first BRANSHINE workshops with the Pencils.