July, 2016 Archives

Jul 15
I want to differentiate my B2B brand. Where do I start?

I want to differentiate my B2B brand. Where do I start?

“In our market, all players offer the same product. There is little differentiation and usually the customers go for the cheapest offer. We struggle to differentiate from our competitors so we can keep a 10% premium price.” This situation is all too common as intense local and global competition make […]

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Jun 01
I have a new brand positioning! Now what? (moving from paper to action)

I have a new brand positioning! Now what? (moving from paper to action)

‘We’ve just finalised a brand positioning exercise with our agency. I am very excited but I am not sure how to bring this to life in a way that is actionable and delivers results for the brand’. For many brand builders this might sound familiar. After fancy workshops and lengthy […]

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May 15
Standing out – the basics of Brand Positioning

Standing out – the basics of Brand Positioning

All the marketing books are telling you that it is important to differentiate your brand. But it is not always clear how to do it so it is meaningful for your business, helps your brand cut through the marketing noise and ultimately leads to brand sales. 1. Positioning. Do I […]

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